A The New York Times article, "Broker Tech, Version 2.0," confirms this fact for real estate professionals, in particular:
Frank Dell’Accio, the service’s president and broker-owner of Century 21 AA Realty in Lindenhurst and Seaford: “To have a Web site today is not considered innovative; that is considered expected. Social media marketing is what the consumer expects today.”Read the rest of the piece here if you are looking for a creative approach to increasing your business.
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